artist management & creative development

the right artist.
the right opportunity.
the right management.

Premium artist booking and management — connecting talent with the right opportunities, pan-India.

talent. representation. management. — and everything beyond it.

management
without the
mould.

The Right Management is an artist management and creative development company representing distinctive voices across music, performance and live entertainment.

We work closely with an exclusive roster of artists, managing their careers end to end — from creative direction and content to live opportunities, client relationships, production and on-ground execution.

We don't believe an artist needs to be controlled to be managed. Our approach is built on transparent collaboration: we listen first, understand the artist's ambition and creative instinct, then build the strategy, opportunities and team around it.

the goal isn't to make every artist fit the market. it's to help every artist find their place in it.

their voice. their vision. the right direction.

10+exclusive artists
2500+shows managed
100+cities
10+countries
2500+pieces of content produced

we manage the whole picture.

01

artist management

  • Career strategy
  • Personal artist coordination
  • Bookings & negotiations
  • Travel & logistics
  • On-ground show management
  • Client & stakeholder management
02

creative development

  • Artist positioning
  • Creative direction
  • Visual identity
  • Repertoire development
  • Show concepts
  • Long-term artistic growth
03

content & digital

  • Content strategy
  • Content curation
  • Music shoots & films
  • Reels & social content
  • Digital profile strategy
  • Campaign planning
04

live & opportunities

  • Performance pitching
  • Brand & event opportunities
  • Concert bookings
  • Show curation
  • Original IP development
  • Event production & execution

because an artist is
more than a booking.

01

Exclusive, hands-on representation

02

Creative + commercial thinking

03

End-to-end artist management

04

In-house content capabilities

05

Live-show development

06

A network built across entertainment

we don't manage moments. we build momentum.

distinct voices. no templates.

Sufi, qawwali, bollywood, mehfil, sufi rock and more — 10+ exclusive artists, each represented end to end.

view full roster →

trm studios.

great artists need to be seen.

Our in-house content and production vertical — creative direction, music production, shoots, films, reels and digital content. Made to be seen.

made to be seen.

Live show produced by Greybox Social

greybox social

we create our own stages, too.

When the right stage doesn't exist, our sister company builds it — original live experiences and new audiences.

the people behind the right team.

Harsh Kataria

Harsh Kataria.

Founder & CEO

Comes from a family deeply rooted in film and entertainment. His experience spans production, distribution, exhibition, television and music — including founding Right Records, an independent music label behind 100+ music videos. At TRM, Harsh leads business strategy, industry relationships and long-term growth.

Jazz Sethi

Jazz Sethi.

COO & Creative Director

A professional choreographer and performing artist with over a decade of experience across 200+ shows in India and internationally, trained at Broadway Dance Center New York, Alvin Ailey and AEF Florence. At TRM, Jazz leads creative strategy, artist development and visual direction.